It is undoubtedly the case that the current economic competitiveness and flourishing business environment makes a trademark a potentially extremely valuable instrument that acts as a source identifier for promoting your goods and services in the market. 

We continuously advise our clients and businesses that they never underestimate the power and value of their trademarks, as it acts as an important distinguishing tool, which ultimately may grow into established and well-known brands. Rights on these valuable intellectual property assets need to be securely protected and defended at all times.

Verbal, figurative, three-dimensional, and other marks, or combinations thereof, in any colour or combination of colours, may be registered as trademarks. Trademarks may be registered in a particular class of goods and/or services, or simultaneously registered in several classes. 

ABASAN has broad and in-depth experience in all aspects of trademark-related matters. Notably, we provide the following services:

• Advice on preliminary assessment of trademark registrability
• Conducting preliminary trademark searches in order to increase the chances of registrability
• Registration and obtaining certificate of trademarks 
• Registering assignments, license and franchise agreements
• Developing enforcement strategies, and giving opinions relating to trademark infringements 
• Handling trademark litigation together with our strategic legal firm partner 

ABASAN is proud to say that we are preferred choice as intellectual property advisers of numerous local and multinational companies seeking to expand their business growth in Malaysia and beyond.